How Businesses Are Similar to Organic Systems: A Story of Survival

by | Sep 13, 2024 | Blog | 0 comments

     Lately, I’ve been thinking about how disruptive AI is to today’s economy. It’s hard to ignore the impact these tools are having, not just on the tech world but across industries. And while it feels unprecedented, this kind of disruption has happened before—when machines took over manufacturing during the Industrial Revolution and when the internet moved everything online during the dot-com boom.

Economic advancements, much like evolution, aren’t slow, gradual processes. They happen in huge, sudden leaps, followed by periods of relative calm. These transformative moments change everything, and businesses must adapt or risk being left behind.

This idea reminds me of a fascinating evolutionary story from an experiment with lizards on isolated Adriatic Islands in Croatia. About 50 years ago, species A lived on Island A, and species B lived on Island B. Researchers swapped 10 pairs of each species between the two islands—placing 10 pairs of species A on Island B, and species B on Island A. After 40 years, nothing significant had changed on Island A. But on Island B, something remarkable happened.

The original 10 pairs of species A didn’t just survive—they completely overtook the population of species B, which had once been in the millions but was now wiped out. More astonishingly, species A, in order to thrive on Island B, underwent a morphological transformation. It had evolved to resemble species B, adapting to its new environment in just 40 years.

Rapid change => Rapid adaptation or Die

This rapid adaptation is a perfect analogy for what we’re seeing in business today. The Industrial Revolution was one such leap, where machines replaced manual labor. The internet was another, moving commerce and communication online almost overnight. And now, AI is driving a similar transformation—only this time, the change is happening faster than ever. And within my professional lifetime. I have a feeling that if I don’t jump on this train, there might not be another one in my company’s lifetime.

Evolution: Not Always Slow

For a long time, scientists believed that evolution was a slow, gradual process. The traditional view of evolution, based on Darwinian principles, proposed that species adapt over extremely long periods—centuries, even millennia. Change, in this model, is slow and incremental, often too gradual to notice. However, more recent discoveries have highlighted that evolution can happen more rapidly under certain conditions.

This faster-paced evolution occurs when environments change abruptly. In these instances, species must either adapt quickly or face extinction. This dynamic model of evolution provides a more nuanced understanding of how living systems respond to external pressures—and this is where we can see clear parallels with business.

Businesses as Organic Systems

Much like living organisms, businesses don’t exist in a vacuum. They are deeply embedded in complex ecosystems of suppliers, customers, competitors, and regulatory bodies. As in nature, the ‘environment’ of a business—its industry landscape—can shift rapidly, whether due to new technologies, regulatory changes, or shifting consumer preferences.

In these dynamic environments, businesses that adapt quickly to change often thrive, while those that don’t are left behind. For example, the rise of digital technologies has disrupted many traditional industries. Companies like Blockbuster and Kodak, which failed to evolve in response to these shifts, were effectively “outcompeted” and went extinct, while others, like Netflix and Apple, adapted and thrived.

Businesses, much like the animals, must evolve to survive. The rise of AI tools is not just another technological trend; it’s a fundamental shift in how work is done. Just as species A adapted and thrived in a new environment, businesses need to harness AI’s potential to stay competitive. Those that fail to do so may find themselves outcompeted or even extinct.

The story of AI is much like that of rapid evolution. These shifts don’t take centuries—they happen in a few years, sometimes even faster. This is the time when the cards get reshuffled, and you either get ahead or you get left behind.

If companies aren’t adopting AI now, they risk missing a once-in-a-lifetime opportunity to evolve. Just as with past technological revolutions, those who adapt will dominate, while those who don’t will fade away. I just read about Kodak and Nokia’s demise from once great companies to ashes (just like species B).

It is Evolve or Parish, it seems!

Are you evolving?

P.S. What are the main characteristics of living beings that could/should be copied into a company to enable it to be as resilient and continuous as life?

The main characteristics of living beings that should be implemented by a company to enhance its resilience and continuity include adaptability, growth, response to the environment, self-regulation, homeostasis, and energy processing. These traits help living organisms thrive and could similarly benefit a company’s longevity and adaptability. Idea for next blog post is already here 🙂

 

Zamenis situla

Zamenis situla lives a life that is almost perfectly optimized to avoid detection. It is active during short and often unpredictable windows. It prefers complex, three-dimensional microhabitats like stone walls, rocky crevices, and dense vegetation where visibility is minimal. It does not bask conspicuously. It does not flee dramatically. More often than not, it freezes, disappears, or never emerges in the first place. From an evolutionary perspective, this makes perfect sense. From a monitoring perspective, it is a nightmare.

And this is where a fundamental mismatch appears between how conservation monitoring is designed and how some species actually live.

Most monitoring frameworks, especially those linked to Natura 2000 obligations, are built on a quiet assumption: that with sufficient effort, you will eventually detect the species. That presence can be confirmed repeatedly. That population size can be estimated. That trends can be calculated. On paper, this sounds reasonable. In reality, for species like Zamenis situla, it often turns into a multi-year exercise in disciplined failure.

We tried everything we were supposed to try. Capture–mark–recapture, the gold standard of population estimation, was implemented carefully and consistently. After three years, recaptures were still too rare to produce any meaningful population estimates. The statistics simply refused to cooperate, not because the method was flawed, but because the species never appeared often enough to close the loops that the models require.

We walked line transects (for Distance methodology), again and again, knowing full well that the probability of encountering such a cryptic snake on an imaginary line through the landscape was low, but hoping that repetition would eventually tip the balance. It didn’t. Common, active snake species showed up. Zamenis situla almost never did. The transects were clean, the data sheets were tidy, and the result was silence.

We set up permanent plots and applied the Occupancy models, accepting that absolute counts might be unrealistic and that presence–absence could be a more honest goal. But even here, detection probability became the limiting factor. Entire predefined squares remained empty year after year, not because the species was absent, but because its lifestyle simply didn’t intersect with our sampling windows often enough to leave a detectable signal.

At the end we also tried to add environmental DNA detecton to the occupancy model to increase the number of records, but eben this yielded a very low detectability, as it seems that besids being elusive, leopard snake is also rare (low number/area) compared to other species and also quite unselective in habitat type (present in low number in variety of habitats). 

Ironically, the most consistent records we obtained came from places no one wants to rely on: roads. Dead-on-road individuals. Road transects. Asphalt cutting through stone-rich landscapes. It’s uncomfortable to admit, but roads are often the places where elusive animals briefly become visible, precisely because movement — not habitat — is what exposes them. These records don’t represent healthy systems, but they do represent reality. Ignoring them would have meant ignoring the majority of what the species was willing to show us.

At some point, we had to stop asking a question that clearly wasn’t working. “How many individuals are there?” sounds like the right question, but for species like this, it may simply be the wrong one. So we shifted our thinking. Instead of chasing absolute population size, we focused on something more modest, but far more robust: relative abundance based on effort – CPUE (Catch Per Unit Effort) methodology.

How many individuals do we detect per person-hour of fieldwork? How many per kilometer surveyed? These numbers don’t pretend to tell us how many snakes exist in total. What they do tell us is whether our interaction with the species is changing over time, under comparable conditions and comparable effort. They give us a baseline. A reference point. A way to compare years, sites, and methods without forcing the data to say something it cannot support.

Once we accepted this shift, something important happened. Monitoring stopped feeling like failure. The data, sparse as it was, started to make sense within its own limits. We could finally talk about trends, not in absolute terms, but in relative ones. And for elusive species, relative trends are often the only trends that exist.

Another realization followed naturally. You cannot interpret Zamenis situla in isolation. Its signals are too faint. Its numbers too low. So we began looking at other snake species within the same system, especially those that are more detectable and respond more visibly to environmental change. Their relative abundance became a contextual reference — a way to understand whether changes observed in Zamenis situla reflect species-specific dynamics or broader ecological shifts affecting the entire snake community.

CPUE_snake_comparison_Telascica

What the numbers actually show

When survey effort is standardized using CPUE (detections per person-hour), a clear pattern emerges. Our example is calculated for Telaơćica Nature Park (Croatia): some snake species, like Malpolon insignitus, are detected frequently and predictably, while others appear far less often despite the same level of field effort. Zamenis situla falls into this second group with just 0.105 detections per person-hour. Its detection rate is low, but importantly, it is not an outlier — it aligns closely with other elusive snake species such as Elaphe quatuorlineata. In practical terms, this means the species is present, but encounters are rare by nature, not necessarily because populations are collapsing. The value of CPUE lies precisely here: it allows us to compare species fairly under equal effort and to track changes over time, even when absolute population counts are impossible.

Slowly, a clearer picture emerged. Not a precise one. Not a comfortable one. But an honest one.

The real challenge of monitoring rare and elusive species is not technical. It’s philosophical. It requires accepting uncertainty, resisting the urge to over-quantify, and designing monitoring systems that respect biological reality rather than forcing it into predefined statistical boxes. Some species will never give us neat datasets. Some will always exist at the edge of detectability. That does not make them unsuitable for monitoring — it makes them unsuitable for rigid expectations.

In the end, working with species like Zamenis situla teaches you humility. It reminds you that absence of data is not data of absence, that rarity is not always decline, and that conservation is as much about listening carefully as it is about counting. Some species don’t want to be measured. They don’t announce themselves. They don’t make things easy.

And what is next for us? We plan to further test the CPUE methodology and fine-tune it at our most effort-intensive site, the BIOTA research center in Krka National Park, where snake research averages about 4,500 person-hours per year. It’s the only site where even Zamenis situla recapture rates reach around 10%, allowing us to calculate survival, density, detectability, and absolute population size for comparison with CPUE relative estimates.

Zamenis situla

Practical guide: how we actually calculated CPUE (Catch Per Unit Effort)

1. Defining the problem correctly

Before any method was selected, the problem was reframed.

We explicitly accepted that:

  • absolute population size estimation was unlikely to be achievable

  • detection probability was extremely low and variable

  • zero detections could not be interpreted as absence

  • standard outputs (N, density, occupancy probability per grid) were unrealistic goals

The primary objective therefore became:

To establish a repeatable, effort-standardized system that allows comparison through time and space, even when detections are rare.

This single decision guided everything that followed.

2. Field effort standardization (the non-negotiable foundation)

Relative abundance metrics are meaningless without strict effort control.

For every field activity, we recorded:

  • number of observers

  • active survey time (in hours)

  • distance covered (in kilometers)

  • survey type (active search, road transect, incidental)

  • weather conditions and time of day

Only surveys that met predefined comparability criteria were included in calculations (similar season, similar time window, similar survey intent).

This allowed us to later express detections per unit of effort, not as raw counts.

3. Survey types used (and how they were treated analytically)

We did not exclude methods that performed poorly in isolation.
Instead, we treated each method as a filter with its own bias, then decided which outputs were usable.

a) Active visual search (time-based)

This included:

  • slow searches of stone walls, rocky slopes, and vegetation

  • targeted microhabitat inspection

  • surveys conducted during biologically plausible activity windows

Output used:

  • detections per person-hour

Even when detections were rare, time-based standardization allowed comparison between years.

b) Line transects (distance-based)

Transects were walked repeatedly in the same areas.

Outcome:

  • detection probability for Zamenis situla was near zero

Decision:

  • transects were not abandoned

  • but their outputs were not used as standalone indicators for the target species

  • they remained useful for other snake species, which later became reference indicators

c) Permanent plots and occupancy framework

Permanent plots were surveyed repeatedly.

Outcome:

  • insufficient detections to parameterize occupancy models for the target species

Decision:

  • occupancy was rejected as a primary metric for Zamenis situla

  • plots were retained for long-term presence documentation and ancillary species data

This is an important point:
Rejecting a method analytically is not the same as abandoning it operationally.

d) Road transects (distance-based, movement-driven)

Road surveys were conducted systematically:

  • same road sections

  • repeated over years

  • recorded both live and dead individuals

Key insight:
Roads intersect movement, not habitat. For elusive species, this matters more than idealized sampling design.

Output used:

  • detections per kilometer

This became one of the most robust indicators for the target species.

4. The core metrics we calculated

We ultimately focused on two primary metrics, both intentionally simple:

Metric 1: Detections per person-hour

RAtime=Number of detected individualsTotal observer hoursRA_{time} = \frac{\text{Number of detected individuals}}{\text{Total observer hours}}

 

 

Metric 2: Detections per kilometer

RAdistance=Number of detected individualsTotal kilometers surveyedRA_{distance} = \frac{\text{Number of detected individuals}}{\text{Total kilometers surveyed}}

 

 

These metrics were calculated:

  • per year

  • per survey type

  • using only comparable effort blocks

They were never mixed or pooled without clear justification.

5. Why we explicitly avoided “population estimates”

At no point did we extrapolate these metrics to population size.

We did not:

  • convert detections to density

  • scale results to total habitat area

  • infer absolute abundance

Why?

Because doing so would create false precision.
Relative abundance was treated exactly as that — a relative index, not a hidden proxy for population size.

6. Establishing a baseline (the most important output)

The first years of data were treated as baseline calibration, not evaluation.

Instead of asking:

“Is the population increasing or decreasing?”

We asked:

“What does ‘normal detectability’ look like for this species under standardized effort?”

This baseline now functions as:

  • a reference point for future monitoring

  • a conservation target framework

  • a threshold system for detecting change

7. Adding a third dimension: other snake species as context

Because Zamenis situla produces weak signals on its own, we incorporated other snake species into the analytical framework.

For each year, we calculated the same relative metrics for:

  • common, more detectable snakes

  • species with overlapping habitat use

These species were not treated as controls, but as contextual indicators.

Interpretation followed a simple logic:

  • parallel declines → system-level signal

  • divergence → species-specific dynamics

  • stability in common species + change in target species → real biological signal

This step dramatically improved interpretability.

8. What this framework can and cannot do

It can:

  • detect long-term trends

  • provide objective, repeatable indicators

  • support conservation objectives

  • function under extreme detectability constraints

It cannot:

  • estimate population size

  • replace demographic studies where feasible

  • eliminate uncertainty

And that is precisely why it works.

9. Why this approach is transferable

This framework is applicable to:

  • cryptic reptiles

  • nocturnal mammals

  • rare amphibians

  • low-density invertebrates

  • any Natura 2000 species with structurally low detectability

The key is not the species.
The key is the willingness to design monitoring around reality instead of expectation.

Final note for practitioners

If you take only one thing from this guide, let it be this:

When detection is the limiting factor, trend detection beats population estimation.

Once you accept that, monitoring rare and elusive species stops being an exercise in frustration and starts becoming a disciplined, honest form of ecological listening.

And sometimes, that is exactly what conservation needs. 

Written by Dusan Jelic

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